Retail Wifi Analytics

Fill in the blanks of a shopper's journey with the complete analytical package

Maximize sale opportunities with enhanced shopper engagement from perimeter engagement to in-store journey.

Maximize sale opportunities with enhanced shopper engagement from perimeter engagement to in-store journey.

Why choose retail WiFi solutions?

When mapping the customer journey, it is common to see gaps. How do we know, for instance, whether someone has browsed products in a store before making a purchase online (or vice-versa)?

Knowing a shopper’s route to purchase, and building analytics before they walk through the door, means you can build detailed customer profiles and target segments more successfully. Your store strategy is shaped around powerful analytics that complete journey and highlight opportunities for conversion.

Our insights add weight to your engagement strategies, including optimizing window displays to attract passing traffic and complementing in-store merchandise to increase customer dwell times and drive up sales results.

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Retail WiFi benefits include:

  • Deeper analytics into the customer journey to inform decision-making, compared to traditional systems
  • Gauge loyalty levels and understand if current product ranges and marketing campaigns are working
  • Capitalize on passing traffic and monitor how many people your store attracts
  • Increase Average Transaction Value (ATV) and position promotional items in popular zones for maximum exposure
  • Measure store effectiveness with dwell times to determine what zones or POS are working
  • Attract new customers with engaging window displays, and monitor new and repeat visits
  • Easily-accessible data with cloud reporting
  • Compliance with privacy regulations, since no personal details are stored

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The insights

The ability to view the complete shopper journey from initial interaction outside the store, to entering a store and purchasing a product, plus repeat visits can give you valuable insight into shopper behaviour.

  • Store / Zone dwell times – how long are people spending in your store or specific zones
  • Patronage- via the frequency and shopping habits of returning customers.
  • Passing footfall – learn the ratio of passing footfall compared to the amount of people entering a store
  • Peel-off rate – how many people have been converted into customers
  • Heat maps – where do people spend time in my store and which are the hot and cold spots

  • We hope that by utilising Wi-Fi technology, Ipsos Retail Performance will be able to help monitor, analyse and advise on our customer and in-store strategy.
    Danielle Plested, Store Development Programme Manager, Argos


Retail Wifi Analytics

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Related Posts

Press Coverage – WiFi analytics in The Retailer

January 28, 2015 | By Ipsos Retail Performance

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