Conversion Rate

Monitor the strength of conversion rate against competitors and the retail buying climate

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Conversion Rate

Maximize sales strategies in stores that are performing below average

The inclusion of estate and sector analysis in your decision-making process can pin point poor performing stores with vast potential for improvement. Empower your staff to drive conversion rate performance using store driven strategies that can instantly impact sales figures.

Drive short-term improvement plans and maximize your stores potential conversion rate using industry trends and patterns to validate your strategy and encourage store teams.

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Benefits

Benchmark conversion performance compared to competitors
Improve store performance with performance tracking of store teams and operations
Target merchandise and evaluate strength of product appeal for targeted merchandising
Optimize sales and measure the impact of price competitiveness and discounting campaigns
Enhance customer service with ongoing monitoring and improvement strategies
Plan compelling strategies aligned with changes in consumers spending patterns and habits

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The insights

Representative of the sub-sector mix covering footwear and fashion, health and beauty, variety and general retailers, DIY and garden centres, electrical and mobile, stationery and books, jewellery and accessories, and sports and outdoor
Available with regional and selective sub-sector splits
Weekly report tracking client conversion rate balance versus the comparison set, plotted over time
Configured to match client reporting periods
Simple means of benchmarking conversion rate changes and performance against the market
Establishes the strength of trend in conversion rates across the client estate and the retail market