Retail Traffic Index

Benchmark against sector and competitor traffic trends to validate store performance

Sustain and enhance store performance metrics using retail industry trends to strengthen strategic planning.

Sustain and enhance store performance metrics using retail industry trends to strengthen strategic planning.

Retail is no different to any other business, it’s vital to stay informed with the wider economic environment and competitive landscapes. Understand how your store performs compared to competitors using sector or regional averages and add further merit to your own footfall figures.

Validate your stores true strength against retail industry trends and develop timely plans that encourage footfall from marketing spend to merchandise levels and variety.

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Benefits

  • Accurately benchmark external performances with historical profiles
  • Quantify the contextual impact of campaigns and promotions on store footfall
  • Measure brand strength and loyalty using store footfall compared to the rest of the market
  • Optimize event planning to capitalise on historical traffic peaks and troughs
  • Increase footfall figures and update window displays to engage passing traffic

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Ipsos Retail Performance has been tracking retail traffic levels since 1998. It is the definitive time-series tracker of national footfall levels, monitoring weekly change in the numbers of shoppers entering non-food retail outlets.

  • Representative of sub-sector mix, covering footwear and fashion, health and beauty, variety and general retailers, DIY and home ware, electrical and mobile, stationery and books, jewellery and accessories, and sports and outdoor
  • Representative of store location splits, covering high streets, shopping malls, retail parks, regional shopping centres, designer outlets and transport hubs
  • Representative of retail floor space breakdown across the regions
  • Overlay of client footfall index against the RTI, providing quantified comparisons of performance
  • Weekly and quarterly reports in a simple headline format, plotting week-on-week, year-on-year progress.
  • Configured to match client reporting periods
  • Benchmarking performance using the Retail Traffic Index provides clients with a clear, objective measure of how movement in their footfall is symptomatic of market forces or client initiatives.
    Tim Denison, Director of Retail Intelligence, Ipsos Retail Performance

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Retail Traffic Index

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