Property Planning

Plan property expansion in line with geographic insights

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Property Planning

Reduce business risk and base property expansion plans on detailed location intelligence.

Make informed decisions on your future expansion plans based on reliable and accurate data by assessing the performance of your current chains performance.

Ensure you are expanding into locations that support your business objectives with location intelligence that includes geographic and demographic footfall data to pinpoint areas of interest.

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Benefits

Improve sales performance and propose expansion plans based on the most lucrative locations
Strategically plan expansion into areas, which have the correct demographics for your business
Evaluate store performance in accordance with expected traffic to measure store success
Consistent and sound insights using reliable and accurate live data feeds
Ensure competitive advantage by predicting location traffic trends

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The Insights

Selecting where to expand your estate requires a lot of research and planning to meet the requirements you have. Up to the minute store traffic data is an indispensable resource to any estate planning or property department.

Ipsos Retail Performance have been working with our clients on location intelligence, using aggregated footfall data based on its geographical attributes and distribution.

Evaluation of store performances and pitch quality – determining whether sites are pulling the traffic we would expect from the location
Location planning guidance – prioritising new site openings and feeding rationalisation programmes
Catchment analysis – profiling the demographics of the shopper base and the intensity of competition
Location updates – tracking locations on the way up and the way down the top 200 retail traffic ladder
Event or planning development impact assessment – quantifying the impact on store traffic

How it works

Location analysis draws on traffic data from thousands of geocoded stores across hundreds of towns and cities. In order to provide dependable insights, the data is derived from 12 months of data, avoiding any seasonality variations.