Customer Relationship Management

Improving customer loyalty

Are you engaging your customers? Do you have a Customer Relationship Management (CRM) program in place that offers an exclusive experience to keep customers visiting your store?

A good retail CRM system can help build loyalty and create brand ambassadors who will happily spread the word about their positive customer experience.

Retail marketing campaigns can be targeted to the individual, including location or specific products of interest, building a strong relationship between you and your customer. In today’s multi-channel world, using a database to personalize products, discounts and events for your customers is crucial to creating loyalty and increasing sales.

Get in Touch

A Customer Relationship Management system can help to:

  • Improve loyalty to your brand
  • Increase store visits
  • Increase sales
  • Build brand ambassadors for your store
  • Supply useful insights for your sales and marketing teams
  • Personalize messaging and promotions to your customers

Get more information...

Use your CRM system to:

  • Create a detailed understanding of your customers
  • Offer tailored discounts to drive footfall
  • Increase sales
  • Promote store discounts and events
  • Gain an understanding of customer spending habits


Customer Relationship Management

Get in Touch

Our Latest Thinking

November sees a recovery in UK store footfall, but Black…

December 6, 2018 | By Ipsos Retail Performance

Continue Reading...

Black Friday footfall: the results

November 26, 2018 | By Ipsos Retail Performance

Continue Reading...

Black Friday versus Cyber Monday in Canada

November 23, 2018 | By Ipsos Retail Performance

Continue Reading...