Out of Store

Improve shopper engagement before arrival

Increase sales opportunities and rejuvenate footfall traffic with timely window display updates.

Increase sales opportunities and rejuvenate footfall traffic with timely window display updates.

Monitoring store appeal before customers have entered your shop allows you to quantify the effect of your window display, marketing messages and brand strength.

Capitalising on passing store traffic can see a transformation in sales performance as you begin to tap into a larger market and provide more opportunity for in store conversion.

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Benefits

  • Revitalise footfall traffic with timely window display updates as figures start to decline
  • Refine marketing messages by monitoring how many browsers view displays but do not enter
  • Improve engagement levels by monitoring how long customers interact with your store window display
  • Place signage in prime locations with outdoor flow patterns past stores
  • Optimise sales opportunities with trading hours that meet passing traffic peak times

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The insights

Quality of pitch plays a key role in securing store footfall. Measuring the volume of passing shoppers and tracking it over time is important feedback for location planning and site analysis and plot shape strategy, assessing the balance between expensive store frontage versus depth. Establishing the proportion that enter the store provides insight into the appeal of the store and the strength of the brand and the fascia.

Much effort and expense is invested in designing store window displays to attract shoppers into stores. Measuring the interest, they receive by capturing the number of people that stop and look at them provides great insight into merchandising best practices. It also establishes the optimal frequency for display changes.

  • Convenience of location counts. So too does getting a fair share of  passing traffic.
    Tim Denison, Director of Retail Intelligence, Ipsos Retail Performance

solutions

Out of Store

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