Retail Customer Experience

Improve shopper engagement throughout the store

Position your store at the forefront of the customer experience with profound insights that demistify the shopper’s journey.

Position your store at the forefront of the customer experience with profound insights that demistify the shopper’s journey.

Get under the skin of the in-store customer experience, from fixture interactions to zonal level and target your merchandise and communications to amplify their experience at each stage.

Provide interactive industry leading touch points that will position you over and above competitors for unrivalled in-store customer experiences.

Facilitate customer spending with improved store design, effective shop floor resourcing and engaging concepts to maximise every opportunity.

Get in Touch

Benefits

  • Enrich the customer experience with exciting touchpoints and interactions
  • Convert browsers to buyers by completing their purchasing decision with staff support, strategic merchandising and effective signage
  • Capitalise on impulse purchases and explore areas of initial interaction and dwell times
  • Increase average transaction value and encourage desired routes by simplifying store navigation to designated areas
  • Improve customer service by establishing the quality of service shoppers receive and identifying best practice
  • Optimise category and space productivity by understanding how your customers shop

Get more information...

The insights

Conversion rates give us the number of shoppers who enter stores and leave without making a purchase, but they don’t give any indication of the causes. In-store analytics will discover the trends and patterns in shopping behaviour.

Insights delve into every level of store interaction:

  • Customer analysis
  • Behavioural analysis
  • Layout analysis
  • Fixture analysis
  • Product analysis
  • Service level analysis

By getting closer to your customers, you will create better in-store experiences. As well as highlighting opportunities to improve service, interaction and conversion rate gain.

  • Great insights have been gained, enabling us to provide the warmest customer experience.
    Kit Chow, Vice President Head of Research /Marketing, Citibank Hong Kong

solutions

Retail Customer Experience

Get in Touch

Our Latest Thinking

Understanding retail psychology to maximize conversions

November 9, 2018 | By Ipsos Retail Performance

Continue Reading...

Black Friday: Shifting its centre of gravity

November 6, 2018 | By Ipsos Retail Performance

Continue Reading...

National Portrait Gallery signs new contract with Ipsos Retail Performance

October 26, 2018 | By Ipsos Retail Performance

Continue Reading...