


Peter Luff
PresidentPeter has over 30 years’ experience as a technology business consulting professional, constantly at the cutting edge of industry developments. Previous consulting roles in technology for manufacturing, oil & gas, print & newspapers, defence and National Scientific Research mean that Peter has worked on a wide range of exciting projects; helicopter simulators, national real-time planetariums for the Beijing Olympics, movie production and special effects, and Fluid Dynamic systems for various F1 teams to name a few of the wide gamut of projects.
Peter graduated from Ashridge Management College with a Master’s Degree in Business Administration and is currently President of Ipsos Retail Performance, providing advice, data and analysis to retailers and public spaces around the world, with a wide range of leading and prestigious brands.
Working at a strategic level with a number of clients, Peter leads the development of services and business consulting for non-invasive techniques, including people metrics in shopping centres and public spaces, utilising people counting through traditional cameras, Wi-Fi tracking, Customer Journey management and behavioural studies. Each with the soul aim of moving the needle for the client.
Retail and public space innovation is at the core of the business with examples including the creation of ‘Real Time’ occupancy counting for London’s Sky Garden and an in-store app to assist store staff understand their data at a glance.
Principles within the business are driven around client quality and service, something which Peter is passionate about, and Ipsos Retail Performance is uniquely underpinned by ISO standards 9001; 20252 and 27001.
Peter has successfully grown Ipsos Retail Performance’s deployment to over 50+ countries in last 9 years and is passionate about continuing to work closely with clients on their journey.