Understanding the Coronavirus Crisis

30 July 2020

Since its appearance at the start of the year, COVID-19 has continued to spread, affecting almost every country in the world. Things moved quickly: the progression from outbreak to pandemic was soon accompanied by the swift imposition of lockdowns in many countries. More recently, we have seen the gradual re-opening of society and the economy, at a time when the virus is still showing its capacity to spread out of control.

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Signals 10

During this period, our Signals series has showcased some of the best of Ipsos’ research and analysis from our teams around the world. Each edition has been curated to help us all better understand the dynamics of the pandemic, charting our key learnings and identifying how attitudes and behaviours are evolving.

In this tenth edition, we provide an index to the content we have featured across the series, including:

  • The public mood – insights from our weekly coronavirus opinion polling
  • The bigger picture – tracking public attitudes and trends over time
  • Research insights – a selection of our key research reports and findings
  • Expert perspectives – our Ipsos Views thought leadership from our Signals series
  • Social listening – analysis from our social intelligence data
  • Spotlights on countries – some of our headline polls and reports from around the world
  • Webinars and podcasts – exploring public opinion and featuring expert insights

8 July 2020

Things are moving on: we have witnessed the progression from outbreak to pandemic, the imposition of lockdowns in many countries and, now, the gradual re-opening of society and the economy. At the same time, the renewed outbreaks and return to lockdown conditions we see in some parts of the world serve as a reminder that we remain in very dynamic and uncertain territory.

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Signals 9

The latest edition of Signals presents new research from our teams around the world, drawing on our global polling, social listening data and expert analysis. Our focus is on understanding the dimensions of the current situation as we start to adapt to new realities.

This is the final edition of the current series in this format; the forthcoming tenth edition will provide an index to the story so far.

This edition features:

  • Points of view – In our new paper, Adapting product testing in challenging times, Ipsos’ Innovation research experts outline how our approaches to product testing have been adapted to meet the new challenges brought about by the pandemic. Meanwhile, The role of culture in a global crisis looks at how shared values shape individual behaviour and why now is a great time for brands to explore cultural drivers.
  • Research insights – The travel and hospitality industries have been hit especially hard by COVID-19 and the outlook for the future is mixed at best. Our What the Future travel report explores the near future patterns, drawing on the data and consumer behaviours that will shape their recovery.
  • The public mood – Our 26-country cost of living survey reveals three in five people believe the overall cost of food, goods and services have increased for them and their families since the outbreak of the coronavirus. Meanwhile, in our latest social listening analysis, we examine the online conversations in China, France and the US.
  • Country insights –2020 has seen ongoing crises across Australia – from the bushfires at the start of the year to the COVID-19 pandemic. Our latest Australia Ipsos Issues Monitor reveals what Australians are most concerned about, and what’s changing. Meanwhile, this report from our team in Saudi Arabia examines public expectations surrounding the impact of COVID-19, including a look at how long people think it will take for different aspects of life to return to normal. Finally we turn the spotlight to the US where, as new coronavirus cases spike and the 2020 presidential election nears, new polling finds COVID-19 to be the top political issue for Americans, with racial inequality emerging as the fastest-growing concern.

 


25 June 2020

This eighth edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

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research on coronavirus

Things are moving on: we have witnessed the progression from outbreak to pandemic, the imposition of lockdowns in many countries and, now, the gradual re-opening of society and the economy.

As we look towards the uncertain period ahead, our focus is on understanding the dynamics of the current situation as we start to adapt to new realities.

This latest edition of Signals presents new research on the pandemic and its aftermath from our teams around the world. We draw on our latest opinion studies, social listening data and expert analysis.

Featured topics include:

  • Public opinion – Our latest 16-country coronavirus poll finds a lack of detailed understanding about how the virus spreads, asking people whether they believe COVID-19 can be transmitted via surfaces, children, animals – and even 5G technology. Meanwhile, our What Worries the World tracker shows that coronavirus is still the top concern worldwide but is diminishing slightly while unemployment anxiety is creeping up, reaching the highest level recorded in five years.
  • Research insights – A new paper, Climate Change & COVID-19: What Now?, connects the parallel crises of coronavirus and climate change, analysing changing public attitudes and behaviour as well as the growing mandate for a “green” recovery. Meanwhile, culinary creativity and health-consciousness are among the key findings from our study on changing food habits in the MENA region during coronavirus.
  • Country insights – Brazil is one of the countries worst hit by the coronavirus, and the public mood reflects the reality that few Brazilians will emerge from the crisis unaffected: seven in 10 say that the country is heading in the wrong direction. In the US, social distancing is relaxing but coronavirus concerns rebound as almost two-thirds of Americans say that returning to their pre-COVID life is risky. Similarly, Italy has seen a small rise in concern for personal safety among its citizens while the country reopens and the public are cautiously resuming at least some of the activities they did before.

 


8 June 2020

This seventh edition of our Signals digest brings together Ipsos’ latest research on coronavirus from our teams around the world.

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Signals

 

Things have moved quickly: the progression from outbreak to pandemic, the imposition of lockdowns in many countries and, now, the gradual re-opening of society and the economy.

As we look towards the uncertain period ahead, our focus is on understanding the dynamics of the current situation as we start to adapt to new realities.

This latest edition of Signals presents new research on the pandemic and its aftermath from our teams around the world. We draw on our latest opinion studies, social listening data and expert analysis.

Featured topics include:

  • The public mood – Our latest 16-country coronavirus poll finds a majority of people in nine countries think that opening businesses now puts too many people at risk of contracting COVID-19 and we should wait at least a few more weeks.
  • Research insights – In the fourth wave of our analysis of G-Med’s Global Physician Online Community, we share the voices of doctors from around the world through social data analytics and medical crowdsourcing. Meanwhile, using social listening data, we explore the massive surge in video gaming during the crisis as a way to connect with others.
  • Points of view – In Customer Needs in Times of Crisis – Lessons and challenges from the automotive industry we identify the challenges faced by car manufacturers and dealerships in the wake of the coronavirus outbreak, and highlight opportunities for automotive and other industries to adapt to rapid shifts in consumer expectations.
  • Country insights – In Jordan, uncertainty regarding the country’s economic future has led to a fall in the Jordanian Consumer Sentiment Index for the first quarter. In India, new polling finds Urban Indians responding cautiously to the easing of lockdown, with only half saying they are comfortable about returning to the workplace. In Japan, we identify six potential areas of lasting change in people’s behaviours and attitudes when the pandemic ends, and look ahead to what may be expected from companies and brands in response to the crisis. And our round-up of the latest opinion polling from the US finds growing support for the US economy reopening, but experiences and fears vary widely by race and partisanship.

 


 

22 May 2020

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.

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Understanding the Coronavirus Crisis

The coronavirus crisis is evolving quickly, with many countries now coming out of lockdown and gradually going back to offices, shops, museums and restaurants.

This is all against a backdrop of great uncertainty as to what the coming period will mean for societies, markets and people around the world.

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.

This latest digest includes:

  • Points of View: While recent weeks have seen drastic changes to what we buy and how we buy it, Forecasting in Challenging Times reminds us that robust business planning is still crucial throughout the coronavirus crisis, through a specific focus on consumer-packaged goods.
  • Research insights: Media and advertising patterns have changed considerably around the world with increased viewing of both entertainment and news content at different times of the day. We look at the local story the UKMENA and Italy. Meanwhile, our Affluent Consumer Survey shows that the wealthier segment of the US population, who are insulated from the worst of the economic effects, may emerge from the crisis with greater intent to purchase in a number of sectors.
  • Country insights: A new edition of our report on China during coronavirus comes at a time when the country is returning to normality. It looks at what this means for society and the economy in the near future. Although Italy is now entering the third phase of easing its lockdown, public anxiety is still high and a number of tensions will shape the politics of the future. A new paper from Russia looks at what lessons can be learned from observing how previous crises in 2008 and 2014 have affected consumers in the country, highlighting five main trends. Finally, in Turkey, we present responses to the pandemic since the first case was announced, outlining what our opinion surveys and consumer analysis tell us about society and the economy.
  • Global pollingIpsos’ Global Consumer Confidence survey shows economic optimism to be on the decline around the world with May’s figures marking a 10-year low in consumer confidence. Another global survey finds a majority in 9 of 16 countries are comfortable returning to work, but many fewer feel the same about children going back to school.

 


7 May 2020

This fifth edition of our Signals digest continues to bring together Ipsos’ latest research on coronavirus, including new POVs, country insights, and the latest from the public opinion tracker.

The defining event of 2020 is the spread of coronavirus across the world. Things have moved quickly: the progression from outbreak to pandemic, the imposition of lockdowns around the world and, now, the tentative easing of restrictions.

Download the whitepaper >

Understanding the Coronavirus Crisis

 

This latest edition of Signals includes:

  • Points of view – Keeping the Show on the Road examines how audience measurement must continue and adapt in times of crisis so that we can understand the rapid changes happening and be better equipped for future disruptions. And in The Forces of Customer Experience, we introduce a human-centric framework grounded in behavioral science that helps organizations drive stronger relationships through a better understanding of customers’ functional and relational needs.
  • Research insights – How an organization responds to the coronavirus pandemic can have a big impact on their reputation. Building Blocks of Corporate Trust highlights why delivering on basic needs can help to yield long-term goodwill from customers. Meanwhile, in this analysis of the impact of COVID-19 on how we eat, we use social listening data to explore some of the key themes emerging in online conversations around food, including how eating habits have been changing and how brands can respond.
  • Opinion polling – Our latest 15-country opinion tracker finds that ratings of how good a job governments are doing to contain the coronavirus pandemic have fallen in some of the worst-hit countries.
  • Country insights – In France, our latest opinion polling highlights the impact of the crisis on the country. Some 63% of French people say they feel ready to be released from quarantine, but only one in four feels “perfectly ready” for what comes next. Moving to Canada, a new study reveals two in three Canadians are watching more news as the outbreak continues to unfold – a proportion that rises among women and the older generation. Finally, in Spain we look at reactions from Spanish people as lockdown lifts, and find a characteristic duality between optimism and pessimism.

 


27 April 2020

People are divided over whether the economy should open if COVID-19 is not fully contained

People in 14 major countries are divided over whether the economy and businesses should be allowed to open if the coronavirus pandemic is still not fully contained, according to the latest Ipsos survey.

In a poll of more than 28,000 people conducted on April 16 to 19, a majority of respondents in eight out of 14 countries are against opening the economy if the virus is not fully under control. This sentiment is highest in developed economies of the United Kingdom and Canada (70%), followed by Mexico (65%), Spain and Australia (61%) and the United States (59%).

At the same time, more respondents agree that reopening should take place in some hard-hit countries including Russia (60%), China (58%), Italy (53%), India (51%) and Germany (50%).

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23 April 2020

Signals #4: Understanding the coronavirus crisis

This fourth edition sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world.

Since our first edition of Signals was published over a month ago the coronavirus outbreak has continued to spread rapidly across the world, and we have seen unprecedented government measures to mitigate the economic fallout.

There are now over 2.6 million confirmed cases of coronavirus globally, and much of the world has been placed under some form of lockdown.

In our fourth edition of Signals, we have sought to highlight our key learnings so far and begun to identify how attitudes and behaviours around the world may be changing.

 

 

This edition features:

 


22 April 2020

Brand rituals in a low-touch world

What’s next for brands during the COVID-19 pandemic?

In recent months, the coronavirus crisis has jolted people from their more automatic behaviours and people are establishing new routines in our new “low-touch” reality. This introduces challenges for brands, but also a unique opportunity for them to connect more deeply with consumers.

Although we can’t yet know which behaviours will persist post-pandemic, it is unlikely we will simply snap back to life as it was before.

But turning to behavioural science, an understanding of rituals provides insight into how routines can be developed to be durable, repeatable, and imbued with brand-associated meaning – which will make these new behaviours more likely to persist in a post-COVID-19 world.

Our new paper shows how brands can encourage the formation of rituals, including:

  • Identify new and potentially durable routines
  • Drive the internalisation of new habits
  • Illustrate shared experiences and consensus behaviour
  • Deliver an aligned brand experience to lay the ground for repetition

Read more in: Brand Rituals in a Low-Touch World >

 

Brands

 


9 April 2020

Staying close to your customers

In stable times, many consumer behaviours come from carrying out familiar activities on a routine basis. These familiar activities give consumers certainty and simplify decision-making.

However, COVID-19 has disrupted these routines. For many, this has created a state of flux, or even panic, because no ‘new normal’ exists and there is a constant need to assess and navigate the environment as it shifts. Consequently, customer priorities, attitudes and behaviours are changing.

Customers

In this paper, we set out the three steps likely to be involved in strengthening customer relationships in these changing times, and how they can help to ensure brands develop along with customers throughout this crisis – and beyond:

  • Understand: ascertain the influencing factors and understand the impact of the crisis on customers and brands.
  • Adapt: identify how to best refocus customer experience measurement and management to meet changing needs and reallocate resources to address what truly matters, in the most cost-effective way possible.
  • Anticipate: identify how customers are adapting to changing environments and how new needs and behaviours are formed, to evolve the customer-brand interactions and relationships for the future.

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This digest brings together our latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our Ipsos teams around the world.

9 April 2020

Signals 3: Understanding the coronavirus crisis

The third edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

This edition features:

  • Points of view– Many consumer behaviours come from carrying out familiar activities on a routine basis. Our new paper, Staying close to your customers, sets out the steps likely to be involved in building strong customer relationships during times of disruption. In Brand growth in times of crisis, we look at approaches that will help businesses orientate themselves both today and as they look towards a post-crisis world. Meanwhile, The creative fightback explores what people need and expect of brands and their campaigns at this moment, while outlining what actions brands may need to take to secure their long-term survival once the crisis is over.
  • Research insights– With the advent of COVID-19, people, governments and organisations are focused on immediate survival measures. Our Global Trends analysis identifies early signals from the current experience which could in turn influence longer-term change.
  • Opinion polling– Our latest coronavirus opinion poll across 15 countries finds most of us are staying at home to stop the spread of coronavirus, showing the strategy of self-isolation has become well-accepted.
  • Country insights– With American work and life changing dramatically because of coronavirus, we explore how people in the US are adjusting to the new reality. In Spain, we present findings from our ongoing exploration into how Spaniards are responding to isolation. Finally, in China, we reflect on the emerging lessons from the recent period via our new reports covering the coffee, dairy and healthcare categories.

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Signals 3

 


30 March 2020

COVID-19: The Creative Fightback

In Ipsos’s latest paper, our Creative Excellence experts explain what brands can do – and are expected to do – in the face of a challenge such as COVID-19.

New research suggests that there are both risks and opportunities in times of crises, and coming out the other side in a positive light is about tone, balance and authenticity. So, how can private companies and brands communicate well in unsure times?

Brands and creative have always had economic and social value, but in the face of a global challenge such as this, brands have the opportunity to both adapt their service to help consumers in the short-term, and communicate how they will work with them to set a path to a better future.

COVID19
It might seem tempting to halt rather than potentially misjudge your communications; but using polling data from around the globe, this paper highlights the dangers for brands that ‘go dark’ and stop altogether. While approach takes a certain amount of courage to stand up and stand out in these troubled times, we explain how people expect brands – and in extension their communications – to remain active and help generate positivity in these difficult times.

To do this successfully, organisations need to remain true to what they stand for while finetuning the tone of their brand story to resonate with people in rapidly transforming and troubling times. Analysing a wealth of new data, Ipsos’s Creative Excellence team shows how brands can use the right measures in their research to understand how best they can develop and launch the bold campaigns to help people – and ultimately, themselves.

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26 March 2020

Signals #2: Understanding the Coronavirus Crisis

The second edition of our digest brings together Ipsos’ latest research on coronavirus and draws on our surveys, social media monitoring and analysis from our teams around the world.

Since our first edition of Signals was published, the global spread of coronavirus has continued to accelerate, with a quarter of the world’s population now living under some form of lockdown to combat the crisis.

Ipsos is committed to helping our clients navigate this world of rapid change, and this digest has been prepared to help us all better understand the dynamics of the pandemic.

In this second edition, we present our latest research on coronavirus and draw on our surveys, social media monitoring and the analysis of Ipsos teams around the world.

Contents include:

  • Opinion polling – Our latest coronavirus opinion poll across 14 countries finds a public divided on whether isolation and travel bans will prevent the spread, while border closures have become more acceptable.
  • Points of view – Doing research during a crisis allows businesses to better predict and prepare for what to do next. In our new paper, Innovating during challenging times, we present the key takeaways from analysis of our concept testing database across 93 countries, and find that consumers are more open to new ideas during a crisis since their usual habits have been interrupted. Meanwhile, Corporate Reputation and Coronavirus sets out some early ideas on how organisations can respond to the coronavirus pandemic.
  • Research reports – Drawing on data from our online social listening tool, Synthesio, our new social media report looks at how social networking sites are combating misinformation in online coronavirus conversations. In another new report, Medical Crowdsourcing, we explore what doctors are discussing in online closed communities about coronavirus and highlight some of the key themes emerging.
  • Country insights – Analysis from Italy shows that the #Istayathome initiative is helping to keep the level of perceived personal threat under control there, but limitations enforced by the government are heightening the sense of threat, especially for local communities. In France, our study of online conversations in the days that followed the start of their lockdown illustrates how social media can act as a real and positive outlet for the stressful experience of self-isolation. Finally, three months after the first cases of coronavirus were reported in China, we examine the current situation in the country, providing pointers as to what other nations can learn from their experience, and what brands can do in these uncertain times.

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Signals 2

 

 


13 March 2020

Signals: Understanding the coronavirus crisis

The defining event of 2020 is the spread of the new coronavirus (COVID-19) across the world. Within two months we have moved from the first deaths being announced in China to the World Health Organization labelling the outbreak as a pandemic. The crisis sees governments, companies and individuals all having to respond to an unprecedented set of challenges, as the implications of this “once in a century” event start take shape.

There are so many topics to watch and monitor over the coming weeks and months. Governments will be under pressure to lead and inform. Businesses – large and small – have to make the right decisions for their employees and their customers. Meanwhile, people’s behaviours will be changing, in ways which may have longer-term implications beyond the immediate circumstances of the crisis.

Ipsos is committed to helping our clients navigate with confidence our world of rapid change, and this digest has been prepared to help us all better understand the dynamics of the current outbreak. It sees us bring together our latest research on coronavirus and draws on our surveys, social media monitoring and the analysis of our teams around the world. We have sought to highlight our key learnings so far and started to identify how attitudes and behaviours around the world may be changing.

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Signals