Privacy Policy & Data Protection

Ipsos commitment to Privacy and Data Protection

The General Data Protection Regulation issued by the European Union (“GDPR”) and effective 25 May, 2018, is a further evolutionary step in the protection of the privacy rights of individuals (for example, tighter restrictions around consent, the right to be forgotten, the type and amount of personal data that can be utilized, data access and security, etc.) beyond those protections that have already been in place for some time in the European Union and in many other countries around the world.

Download the full Ipsos commitment to Privacy & Data Protection

Ipsos Global Privacy & Data Protection Policy

As part of its social responsibility, Ipsos is committed to international compliance with data protection laws, regulation and rules. This data protection policy (“Policy” or “Data Protection Policy”) applies worldwide to the Ipsos Group and is based on globally accepted basic principles on data protection. This Policy adopts the fundamental principles of the EU’s General Data Protection Regulation (“GDPR”) as the minimum standard to which Ipsos Group, its employees and suppliers will have to adhere.

Ipsos Retail Performance’s commitment to Privacy & Data Protection

Ipsos Retail Performance is part of the Ipsos worldwide group of companies. This Privacy Notice explains who we are, the personal data we collect, how we use it, who we share it with, and what your legal rights are.

What is Ipsos Retail Performance’s legal basis for processing your personal data?

Ipsos Retail Performance requires a legal basis to process your personal data. Ipsos Retail Performance’s legal basis for processing your personal data in relation to marketing and communications for business-to-business purposes is legitimate interests. If you wish to exercise your rights, please see the section below covering ‘Your Rights’.

How will Ipsos Retail Performance use your personal data?

  • Ipsos Retail Performance will keep your personal data in strict confidence in accordance with this Privacy Policy.
  • Ipsos Retail Performance will use your personal data solely for the purposes of sending marketing and communications.

Who we share your data with

Ipsos Retail Performance will not share your data with any third party organisations.

How will Ipsos Retail Performance ensure my personal information is secure?

  • Ipsos Retail Performance takes its information security responsibilities seriously and applies various precautions to ensure your information is protected from loss, theft or misuse. Security precautions include appropriate physical security of offices and controlled and limited access to computer systems.
  • Ipsos Retail Performance has regular internal and external audits of its information security controls and working practices, and is accredited to the International Standard for Information Security, ISO 27001.

How long will Ipsos Retail Performance retain my personal data?

  • Ipsos Retail Performance will only retain your data for as long as you wish to continue receiving marketing and communications materials from us. You have the right to withdraw your consent and opt out at any time.

Your rights

  • You have the right to access your personal data whilst Ipsos Retail Performance holds it.
  • You have the right to object to the processing for legitimate interests.
  • You also have the right to rectify any incorrect or out-of-date personal data about you which we may hold.
  • If you want to exercise your rights, please contact us at the below Ipsos Retail Performance address.
  • If you have any complaints, we will appreciate if you give us an opportunity to resolve any issue first, by contacting us as set out below. You are, however, always entitled to contact our regulatory body, the UK Information Commissioner at: or by sending an email to:

Where will my personal data be held & processed?

All of your personal data will be stored by Ipsos Retail Performance in data centres and servers within the United Kingdom, EEA and the United States

How can I contact Ipsos Retail Performance about my personal data?

Contact Ipsos Retail Performance:

Email: with ”Marketing and Communications” in the email subject line

Post:   Marketing & Communications Data Protection Officer
REF “Ipsos Retail Performance website”
Compliance Department
Ipsos Retail Performance
3 Thomas More Square
United Kingdom

Other websites

Our website contains links to other websites. This privacy policy only applies to this website. When you use the links provided to visit the other websites, you should read their own privacy policies.

Changes to our privacy policy

We keep our privacy policy under regular review and we will place any updates on this web page. Our privacy policy was last updated on the 22nd May 2018.

How to contact us

Our contact details are as follows:

Ipsos Retail Performance Limited
Beech House,
Woodlands Business Park,
Linford Wood West,
MK14 6ES
United Kingdom

Tel. +44(0)1908 682700

Or you can write to:

REF “Ipsos Retail Performance website”
Compliance Department
Ipsos Retail Performance
3 Thomas More Square
United Kingdom

Wi-Fi Analytics:

Ipsos Retail Performance monitors the signals emitted from Wi-Fi enabled devices to perform aggregated data analysis for market research purposes. Each device has a unique ID associated with it, also known as the MAC address. No personal data is stored and all captured information is cleared from our database after four years. Should you wish to remove your device from any form of Wi-Fi analytics undertaken by Ipsos Retail Performance, please click here.