People Counters for Shopping Malls

Detailed analysis of traffic counting, customer behavior and occupancy

Understand the impact of new stores, identify popular zones and monitor event traffic data with our industry-leading people counting technology and expert insights, including live occupancy rates.

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A global leader in shopping malls

Every shopping mall manager wants to know what impact a new store will have on traffic, the routes taken by different customer segments and how effective their visual displays are. Our deep analytics help you track the quality and performance of your mall and inform every decision you make, from the promotional activity and events you run, to identifying destination stores and lease negotiation.

Traffic counting

Monitor mall visits and see how different zones are performing

Maximize income

Prove how many people a mall or unit attracts for higher rental returns

Manage occupancy

Monitor current occupancy to ensure safety and positive customer experiences

Tailored solutions for your shopping mall

Data-driven insights

Our people counting systems track customer visits to the mall itself and different zones. With above 95% accuracy guaranteed, head office and center managers will better understand shopper behavior, improve experiences and drive conversions.

Leverage traffic data in lease negotiations

Give retailers and restaurant operators confidence that their unit will attract the level of traffic forecast, so you receive the right rental income when leases are agreed.

Meeting operational demand

Our insights, available via a secure client portal and an easy-to-use app, show center managers when a mall or zone is reaching maximum occupancy. This allows them to make fast operational decisions such as restricting entry and deploying cleaning staff in high traffic areas – and deliver safe, enjoyable shopping experiences.

Know your destination stores

Our traffic counters can be installed around the entrance of stores and restaurants, so you can identify those that attract the most visits. Capitalize on popular brands to increase visits and deliver a strong ROI for tenants and a higher rental income for the mall.


  • People Counters & People Counting Software >

    Uncover the customer data you need to make informed decisions that deliver ROI.

  • Customer behavior & journey mapping >

    See how people move through a mall to identify the best and worst performing zones and stores.

  • Occupancy >

    Ensure the highest standards of safety with live occupancy data during peak periods and events.

  • Flexibility >

    Whether you want to monitor overall traffic, or see how many people visit the customer service desk, our systems can be adapted to any environment.

  • Analytics & Insights >

    Use our accurate metrics to track performance and attract customers, retailers and event organisers to your mall.

  • Operational efficiency >

    Use traffic data to schedule staff during periods and arrange maintenance at times when it will cause the least disruption.

How we help clients

At Ipsos Retail Performance, we understand the challenges and opportunities facing mall operators. From working with current and prospective tenants, to monitoring the effectiveness of displays and promotions, we develop solutions in line with your objectives.

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Work with a global leader in shopping mall traffic data and analytics

For more than 30 years, our solutions have supported mall managers and head offices’ business strategies, enabling every store to play its part in driving up performance.


More than 95% accuracy guaranteed.


Industry-leading retail data specialists.


Working together to maximize satisfaction.


Increase profits or demonstrate ROI.

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Insights >