Outdoor People Counters


See how people move through an attraction so you can ensure positive experiences while maintaining public safety and driving up discretionary spend.

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A specialist in traffic counting

We provide discreet indoor and outdoor traffic counters to monitor visitor volumes and dwell times. The information they capture help you identify choke points and deploy staff in the right areas, in line with seasonal demand.

Data-led insights

Track performance and identify trends

Staff scheduling

Deploy staff in the right areas to manage crowds

Drive retail traffic

Increase discretionary spend in gift shops

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Tailored solutions for your tourist attraction

Accurate measurement

For attractions that rely on local authority, private and/or charitable funding, our solutions allow you to accurately track visitor numbers and demonstrate ROI, particularly when they are not ticketed. As a result, you no longer have to rely on manual counts which are sometimes error-prone and a drain on resources. The discreet cameras are suitable for any indoor or outdoor environment, of any size.

Inspiring exhibitions

Whether your funding comes from ticket sales, public bodies or donations, you need to ensure every exhibition and event delivers what visitors want. This is why operators trust our state-of-the-art cameras, with actionable insights to track the popularity of past activities and determine the success future ones.

Operational demand

Holidays and weekends are busy times for tourist attractions – but how can you successfully manage crowds and deliver memorable experiences? Our live occupancy data is accessible on-the-go via our app, as well as a secure desktop portal, which means you can position staff in the right areas, stagger entry and use call forwarding (part of a queue management solution) to signpost people to the next assistant or turnstile.

Souvenir spending

Capitalize on positive visitor experiences by encouraging spend in the giftshop. Attractions, like any retailer, benefit from monitoring traffic at the store entrance, dwell time and conversions. The insights we deliver show whether more people are browsing than buying – prompting you to assess whether you are stocking and displaying the right products at the right price.

Solutions for your tourist attraction

How we help our clients

Working across multiple sectors, including travel and tourism, we empower teams to make effective operational and strategic decisions using the latest traffic counting and queue management technology, combined with our expert analysis.

Work with a global leader in retail traffic data and analytics

The retail technology solutions we have developed over the last 30 years are increasingly being harnessed in other public spaces. Whatever the scale of your operations, we capture data with above 95% accuracy to support your strategy.


More than 95% accuracy guaranteed.


Industry-leading retail data specialists.


Working together to maximize satisfaction.


Increase profits or demonstrate ROI.


Using our data, the Ipsos Traffic Count app gives managers the tools they need to make operational decisions on-the-go. With access to real-time and historical store data, they can schedule staff according to visitor volumes and see instantly whether the tourist attraction is reaching maximum occupancy.

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