We provide discreet indoor and outdoor traffic counters to monitor visitor volumes and dwell times. The information they capture help you identify choke points and deploy staff in the right areas, in line with seasonal demand.
Track performance and identify trends
Deploy staff in the right areas to manage crowds
Increase discretionary spend in gift shops
For attractions that rely on local authority, private and/or charitable funding, our solutions allow you to accurately track visitor numbers and demonstrate ROI, particularly when they are not ticketed. As a result, you no longer have to rely on manual counts which are sometimes error-prone and a drain on resources. The discreet cameras are suitable for any indoor or outdoor environment, of any size.
Whether your funding comes from ticket sales, public bodies or donations, you need to ensure every exhibition and event delivers what visitors want. This is why operators trust our state-of-the-art cameras, with actionable insights to track the popularity of past activities and determine the success future ones.
Holidays and weekends are busy times for tourist attractions – but how can you successfully manage crowds and deliver memorable experiences? Our live occupancy data is accessible on-the-go via our app, as well as a secure desktop portal, which means you can position staff in the right areas, stagger entry and use call forwarding (part of a queue management solution) to signpost people to the next assistant or turnstile.
Capitalize on positive visitor experiences by encouraging spend in the giftshop. Attractions, like any retailer, benefit from monitoring traffic at the store entrance, dwell time and conversions. The insights we deliver show whether more people are browsing than buying – prompting you to assess whether you are stocking and displaying the right products at the right price.
Uncover the visitor data you need to make effective decisions
Measure crowds and capacity, both during normal service and one-off events to get clear visitor numbers.
Shape your attraction space design around powerful metrics that complete the visitor journey.
Understand how people move through your attraction and identify choke points.
Manage staff scheduling – including working hours, breaks and tasks – in line with visitor numbers and peak times.
Ensure the highest standards of visitor satisfaction to promote spending and repeat visits.
Working across multiple sectors, including travel and tourism, we empower teams to make effective operational and strategic decisions using the latest traffic counting and queue management technology, combined with our expert analysis.
The retail technology solutions we have developed over the last 30 years are increasingly being harnessed in other public spaces. Whatever the scale of your operations, we capture data with above 95% accuracy to support your strategy.
More than 95% accuracy guaranteed.
Industry-leading retail data specialists.
Working together to maximize satisfaction.
Increase profits or demonstrate ROI.
Using our data, the Ipsos Traffic Count app gives managers the tools they need to make operational decisions on-the-go. With access to real-time and historical store data, they can schedule staff according to visitor volumes and see instantly whether the tourist attraction is reaching maximum occupancy.
