We provide people counting solutions to monitor visitor numbers and dwell points, whether you want to track the success of an exhibition or identify long-term trends. The data our camera capture allows you to deploy staff in the right places to ensure the highest safety standards and outstanding customer service.
Gain stakeholder confidence with accurate traffic data
Deploy staff in the right areas, in line with operational demand
Track performance in gift shops to increase spend
With many galleries reliant public funding, donations and sponsorship, you need robust visitor number data to justify and secure grants. Whether the venue is ticketed or not, our cameras track overall traffic but can also be installed around the gallery, including the entrance to temporary exhibitions. They also remove the need for manual counting – which requires more resources and is liable to error.
Getting the most from your funding is crucial – so you need to know what exhibitions and events are expected to be most popular. Combining state-of-the-art cameras, with actionable insights, our solutions help you determine what has attracted high traffic in the past, so you know what to curate next.
Ensure gallery assistants, are positioned in the right places at the right time, making the most of their knowledge to inform visitors about the artists and work exhibited. Live occupancy data, accessible via our app and client portal, help you make better operational decisions, such as deploying staff in high traffic areas and staggering entry to popular exhibitions.
Giftshops are a valuable revenue stream for galleries, which is why managers are continually looking for ways to increase sales and average transaction values (ATVs). When you align visitor numbers with store visits, you’ll identify areas for improvement, such as product choice, price and displays.
Uncover the visitor data you need to make effective decisions.
Measure crowds and capacity, both during normal service and one-off events to get clear visitor numbers even when admission is not ticketed.
Shape your gallery’s design around powerful metrics to create memorable experiences.
Understand how people move through your gallery and identify chokepoints.
Manage staff scheduling – including working hours, breaks and tasks – in line with visitor numbers and peak times.
Drive up visitor satisfaction to promote discretionary spend, donations and repeat visits.
Working across multiple sectors, including leisure and tourism, we empower teams to make effective operational and strategic decisions using the latest people counting and queue management technology, combined with our expert analysis.
The retail technology solutions we have developed over the last 30 years are increasingly being harnessed in galleries and other public spaces. Whatever the scale of your operations, we capture data with above 95% accuracy to support your strategy.
More than 95% accuracy guaranteed.
Industry-leading retail data specialists.
Working together to maximize engagement.
Increase profits or demonstrate ROI
Using our data, the Ipsos Traffic Count app gives managers the tools they need to make operational decisions on-the-go. With access to real-time and historical store data, they can schedule staff according to visitor volumes and see instantly whether the gallery is reaching maximum occupancy.
