People Counters for Sporting Venues
CAPITALISE ON THE EXCITEMENT OF LIVE SPORT
See how people move around your venue to deliver winning experiences and ensure public safety, while driving up discretionary spend and loyalty.
contact >A specialist in traffic counting
We provide traffic counting solutions to monitor crowds during matches and other events. The information our technology captures allows you to deploy staff in the right places to guide people through the venue safely, so they can enjoy the experience.
Data-led insights
Track performance and identify trends
Staff scheduling
Deploy staff in the right areas to manage crowds
Revenue driver
Increase discretionary spend at food and merchandise stalls
Tailored solutions for your sports venue
Operational demand
To deliver enjoyable experiences and high safety standards, you need live occupancy data to identify potential chokepoints in good time. The insights you gain allow you to stagger entry, deploy staff in key areas and direct people to the next turnstile or service desk using call forwarding, part of a queue management solution.
Capitalize on fan experiences
Stadium operators, like retailers, can monitor customer traffic at any permanent or pop-up store. By tracking visits and conversions, you can determine whether stock appeals to fans and whether you need to adjust pricing and displays.
Streamline queuing
Every stadium manager understands the challenges around crowd management on match days, which is why our queue management systems have been developed to ease congestion. Whatever your objectives, our systems can be installed in any environment, enabling people to move through the space quickly and safely.
Performance
We measure our success on how well our solutions support your business. Whatever marketing or operational initiatives you implement, our data and solutions can help you deliver a strong ROI.
Solutions for your sporting venue
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Traffic Counters & Traffic Counting Software >
Uncover the customer data you need to make effective decisions.
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Queue management systems >
Direct fans to the next available assistant using visual and audio prompts.
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Analytics & Insights >
Shape your venue’s design around powerful metrics to offer your visitors a more enjoyable experience.
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Fan Behaviour Analysis & Journey Mapping >
Understand how people move through your venue and identify choke points.
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Workforce Productivity >
Manage staff scheduling – including working hours, breaks and tasks – in line with visitor numbers and peak times.
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Visitor Experience & Engagement >
Create memorable experiences that promote discretionary spending and long-term loyalty.
How we help our clients
Working across multiple sectors, including sports, we empower teams to make effective operational and strategic decisions using the latest traffic counting and queue management technology, combined with our expert analysis.
View Case StudiesWork with a global leader in retail traffic data and analytics
The retail technology solutions we have developed over the last 30 years are increasingly being harnessed in sports venues and other public spaces. Whatever the scale of your operations, we capture data with above 95% accuracy to support your strategy.
Accuracy
More than 95% accuracy guaranteed.
Expertise
Industry-leading retail data specialists.
Partner
Working together to maximize satisfaction.
Results
Increase profits or demonstrate ROI.
IPSOS TRAFFIC COUNT APP
Using our data, the Ipsos Traffic Count app gives managers the tools they need to make operational decisions on-the-go. With access to real-time and historical store data, they can schedule staff according to visitor volumes and see instantly whether the sporting venue is reaching maximum occupancy.
