Retail Traffic Counters

A global leader in retail analytics

Take your strategy to the next level with our expert solutions, state-of-the-art retail people counting technology and actionable insights.

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At the forefront of retail traffic and analytics

Businesses across the world have benefited from our retail people counters, from luxury to high street brands in sectors such as fashion, jewellery, DIY and telecoms. Our accurate traffic data and insights help you understand and positively influence customer behavior to drive conversions.

Marketing ROI

Create, measure and refine marketing campaigns to drive store traffic

Staff deployment

Schedule staff according to operational demand and improve customer experiences

Improve conversions

Turn browsers into buyers with the right stock, promotions, displays and staff knowledge

Tailored solutions for your retail store

Marketing success

Attracting customers into a store is an ongoing challenge for bricks-and-mortar retailers. This is why leading brands depend on our data-led insights to help them measure the success of marketing campaigns by tracking traffic and conversions during any specified period to ensure maximum ROI.

Right place, right time

Our insights allow head office to determine optimal store opening hours, while helping managers to schedule staff where they are needed most. Deploy additional staff during peak time, making the most of your star sellers to drive conversions, then take advantage of quiet periods to replenish rails and shelves.

Taking the leap

It is one thing attracting people into a store – but how do you make sure they don’t leave empty-handed? Our systems help you track traffic at the store entrance and in different zones, so you can make the most of staff knowledge and create attractive product displays to drive conversions.

Data-driven and accountable

We crunch the numbers and provide detailed analytics you can act on. Access store data via a secure portal, or on the go with our in-store app, to instantly track performance and increase sales opportunities. You’ll also receive ongoing support from a dedicated account manager, on hand to answer any questions you might have.


How we help clients

Ipsos Retail Performance made its name in the retail sector and is proud to work with some of the world’s best-known brands today. Our innovative solutions empower store and head office teams to make operational and strategic decisions using the latest people counting technology and expert insight.

Work with a global leader in retail traffic data and analytics

For more than 30 years, our solutions have supported retailers’ business strategies, enabling every store to play its part in driving up performance.


More than 95% accuracy guaranteed.


Industry-leading retail data specialists.


Working together to maximize satisfaction.


Increase profits or demonstrate ROI.

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