Retail Traffic Counters

At the forefront of retail traffic and analytics

Businesses across the world have benefited from our retail people counters, from luxury to high street brands in sectors such as fashion, jewellery, DIY and telecoms. Our accurate traffic data and insights help you understand and positively influence customer behavior to drive conversions.

Marketing ROI

Create, measure and refine marketing campaigns to drive store traffic

Staff deployment

Schedule staff according to operational demand and improve customer experiences

Improve conversions

Turn browsers into buyers with the right stock, promotions, displays and staff knowledge

Tailored solutions for your retail store

Marketing success

Attracting customers into a store is an ongoing challenge for bricks-and-mortar retailers. This is why leading brands depend on our data-led insights to help them measure the success of marketing campaigns by tracking traffic and conversions during any specified period to ensure maximum ROI.

Right place, right time

Our insights allow head office to determine optimal store opening hours, while helping managers to schedule staff where they are needed most. Deploy additional staff during peak time, making the most of your star sellers to drive conversions, then take advantage of quiet periods to replenish rails and shelves.

Taking the leap

It is one thing attracting people into a store – but how do you make sure they don’t leave empty-handed? Our systems help you track traffic at the store entrance and in different zones, so you can make the most of staff knowledge and create attractive product displays to drive conversions.

Data-driven and accountable

We crunch the numbers and provide detailed analytics you can act on. Access store data via a secure portal, or on the go with our in-store app, to instantly track performance and increase sales opportunities. You’ll also receive ongoing support from a dedicated account manager, on hand to answer any questions you might have.

Solutions

People Counters & People Counting Software >

Monitor customer traffic in stores and zones to understand performance.
Deep Analytics >

Our powerful metrics help you understand the customer journey, improve store experiences and increase conversions.
Flexibility >

From kiosks to department stores, boutiques to big box outlets, our solutions can be adapted to any environment.
Staff scheduling >

Use traffic data to determine when and where to deploy staff, enabling them to work as productively as possible and ensuring positive customer experiences.
Engagement and experience >

Improve in-store experiences to engage customers and encourage spending, as well as repeat visits.
Customer Behaviour Analysis & Journey Mapping >

See how people move through a store to improve merchandising and promote sales.

How we help clients

Ipsos Retail Performance made its name in the retail sector and is proud to work with some of the world’s best-known brands today. Our innovative solutions empower store and head office teams to make operational and strategic decisions using the latest people counting technology and expert insight.