Retail & Consumer Intelligence

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The Retail Consumer and Intelligence compromises of four tools – Census which determines the number of outlets in pre-specified channel types and geographies. Retail Audit which involves a regular base to audit brand / sku sales information of specific outlets / retailers from a representative sample. REM – the audit of retail and on-premise stores for product availability, positioning and the quality and compliance of merchandising standards. Consumer Panel is a market research technique based on collecting regular purchase / usage info from a continuous and representative sample.

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Ipsos Retail and Consumer Intelligence delivers high quality methodologies, tools and expertise internationally. A dedicated team of research professionals to help clients with quality information to make informed decisions.


Determine the number of outlets of pre-specified channel types in the pre-specified geographies

Retail Audit

Measuring the market size and market share performances trending in the defined geographical and channel coverage


The quality & compliance of merchandising standards. (POP, promotions, displays, coolers)

Consumer Panel

Delivers key performance indicators over a long time period within various market breakdowns & in sku detail

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