Consumer Health & Safety Index

Consumer expectations are changing. Are you keeping up?

Wave 3 of Ipsos’ Consumer Health and Safety Index launches March 2021.


Building Consumer Confidence: A Health & Safety Benchmarking Study

Through the first two waves of Ipsos’ Consumer Health and Safety Index, Ipsos found the most effective stay-open strategy is to adhere to the utmost health and safety standards. The challenge now is measuring how consistently locations are executing these policies that keep consumers and employees safe.

The solution: Ipsos’ Consumer Health & Safety Index determines the health & safety initiatives that build consumer confidence and measures how effectively brands are delivering on these needs – allowing your business to benchmark industry standards, build customer loyalty, and certify compliance.

What is the Consumer Health & Safety Index?

The Index is a cross-industry study that allows businesses to monitor how effectively brands are delivering on the health and safety initiatives consumers value most.

  • Consumer Survey Data: Survey of 1,000 Americans to identify the health and safety attributes that are most important to customers.
  • Cross-Industry Health and Safety Compliance Mystery Shopping & Benchmark Data: Mystery Shops to measure brand compliance to these key health and safety attributes.

Safe business is good business

Ensuring protections are in place to keep consumers safe, healthy and loyal in the 6-foot economy.


Measure your brand’s performance against consumer expectations via mystery shops

Benchmark (new!)

Benchmark your brand directly against competitors and others

Take Action

Access your brand’s site-level compliance data so you can take action and improve

Certify (new!)

Get Ipsos Health & Safety Certified (only applicable to brands that meet the Ipsos Health & Safety Best Brand Standard).

Certify Health & Safety Compliance

Brands that meet or exceed the Ipsos Best Brand Standard will have the opportunity to get Health & Safety Certified.

If you qualify and choose to participate in the certification, Ipsos will provide certification materials in the form of stickers and trophy awards that you can place in-store to drive consumer confidence.

Get In Touch


  • What’s being measured at each location?

    The Consumer Health & Safety Index measures the performance of brands nationwide based on results from our Health & Safety Attitudes & Attributes Survey. Our key measurement areas are:
    • Distancing – safe distancing procedures
    • Signage/Messaging – health and safety measures and site-journey guidance
    • Sanitizer – personal sanitization amenities
    • Wearables – personal protective equipment
    • Barriers – physical separator methods
    • Cleanliness – enhanced cleanliness procedures

  • What industries are included in Wave 3 of the Consumer Health & Safety Index?

    – Big Box
    – Food and Beverage
    – Grocery

  • Which brands are being audited in Wave 3 of the Consumer Health & Safety Index?

    Grocery: Albertsons/Safeway, Kroger, Publix, ShopRite, Trader Joe’s, Whole Foods

    Big Box: Best Buy, Costco, Home Depot, Lowe’s, Sam’s Club, Target, Walmart

    Food & Beverage: Burger King, Chipotle, Dunkin’, McDonald’s, Panda Express, Starbucks, Taco Bell, Wendy’s

  • How do I purchase the Consumer Health & Safety Index?

    Contact us to add your brand to Wave 3 of the Consumer Health & Safety Index to get actionable insights on how your brand is performing against industry standards and certify your compliance.