People Counters & People Counting Systems
Insights that deliver results
Measure traffic, improve conversionsCONTACT >
People counters are the foundation of our retail technology suite and are key to optimizing store performance. More than simply tracking the number of people who walk through the door, the data these solutions capture supports effective decision-making at a strategic and operational level – underpinning everything from staff scheduling to trend analysis and retail occupancy levels.
Using cutting-edge people counting sensors and software, you can identify busy periods then deploy staff in the right places at the right time, and see how popular a display or product range is.
With real-time traffic data and analytics, you can also see whether the layout and marketing activities are effective by understanding dwell time, engagement and conversions. Our people counting sensors guarantee at least 95% accuracy, allowing you to track traffic on an hour-by-hour basis to uncover current buying behavior and forecast trends.
Ipsos Retail Performance made its name in the retail sector and is proud to work with some of the world’s best-known brands today. Our innovative solutions empower store and head office teams to make operational and strategic decisions using the latest people counting technology and expert insight.
View all Case Studies >
Manufacturers give a 98% accuracy guarantee but these are based on a lab environment NOT in a live environment. A live environment has factors such as lighting, flow, dwell, loitering, all of which are out of a manufacturers control. Our audit / validation takes these factors into account and continue to do so for the lifetime of the solution.
We have a price configurator, which we use to create the price for your proposal. There are variables our experts need to consider when we choose the right technology for each client, these include the door widths, ceiling heights, requirement to link cameras and general external factors: lighting, heating, store layout etc. Get in touch today for a quote: +1 866 403 8488
We use several different technologies that exclude staff from the count number. More information can be found on our staff exclusion page or call us to find out more: +1 866 403 8488
Our sensors have the capabilities of counting adults only or adults and children.
The sensor has the capability to count groups or individuals depending on client requirements.