Street Traffic Counting

Location is everything

See how many shoppers a retail unit is likely to attract before opening a store

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Understand how popular a location is

Before signing the lease on new premises, retailers need to know how many people walk past and at what times. Ipsos Retail Performance takes the legwork out of data capture with its street counting solutions, so you can choose the right location.

We send our team to your town or city and carry out a detailed count of people in that area over the course of a week. Alternatively, we can install cameras above the entrance to a shop to record shopper traffic in that area. When retailers monitor traffic in two or more sites, they see which will offer the best return-on-investment and may be able to use the information during lease negotiations.

By conducting street counts at different times of the year, you will see whether there are peaks and troughs, and what impact this could have on the business.

Comprehensive solutions for your business

Whatever your business goals, we’ll design a system that helps you get the results you want. Once you have chosen the perfect location for your store, and successfully negotiated the rent, take your business to the next level by using our suite of cameras and software to monitor foot traffic, maximize sales opportunities and create engaging experiences. Get in touch today and find out why retailers across the world depend on our quality traffic counting data and expert insights to make informed and effective decisions that drive growth.

Trust our street counting systems for accurate insights

Our solutions are widely used by retailers looking for strong insights that inform decision-making. We take the time to understand your goals and then provide the tools you need to capture, and make the most of, foot traffic data.

ACCURACY

More than 95% accuracy guaranteed

Peel off rate

Determine the number of people who enter your store vs. those that walk by

Estate planning

Understand areas which have the most passing traffic for expansion plans

DATA VALIDATION

24/7/365 dedicated data validation team to ensure accurate & reliable data.

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FAQs

  • What can street counting achieve?

    Retailers are able to evaluate if the location or store would be popular enough for high foot traffic, check the peel off rates, direction of traffic and gender profile.

  • How is street counting conducted?

    There are two ways, one is manual which is project based or by an automated system.

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