Traffic Counters & Analysis

Knowing our predicted hourly footfall levels, transformed our workforce scheduling, we are now able to match sales teams to customers to really optimise conversion.

At the Watches of Switzerland Group we have been fortunate to have Ipsos train our managers on all things footfall and conversion on a number of occasions.  The training covers all aspects of what information is available, from how the customer counters work, what the information reported means and most importantly how the showroom managers can use the information to make changes to their staffing to ensure they are constantly maximising their conversion opportunities.  The training is structured such that managers leave the workshop with a clear action plan on what they can do immediately and how best to use the information on an ongoing basis.

The health and safety of both our team members and customers are of utmost importance to us. Re-opening our fabulous department store is now fast approaching and we have been taking all necessary precautions to ensure a safe environment for all. We have been collaborating with our long standing Footfall Counting service provider , Ipsos, to develop a bespoke Occupancy count system. We are now at advanced stages of implementing and are very confident that the Traffic light style format is going to be a real winner in helping us manage and control the number of people entering our Store

The Ipsos training was a fantastic way to engage Store Managers and really show them the benefit of understanding their footfall trends to capitalise on their service offer. We found some really quick and simple wins which were implemented instore which saw some fantastic results.

Analysing information from the Retail Performance data has been absolutely fundamental to the success of this business initiative.

The data accuracy levels, conversion rate data and continual consultancy support from Ipsos Retail Performance has proved instrumental in our strategic store planning.

Great Insights have been gained, enabling us to provide the warmest customer experience.