Traffic Counters & Analysis


Our traffic counters help you measure dwell time, track conversions and ensure you have enough staff at peak times. Know your customers better with the right system.


  • Our traffic counting cameras capture the flow of potential customers entering a store on an hour-by-hour basis, over a period of time.
  • By driving up traffic, you have more opportunities to influence behaviour and increase sales with offers, rewards and memorable experiences.

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Locations the traffic counters would be suitable for:

  • Retail stores and supermarkets
  • Shopping Centres and High Streets
  • Quick Service Restaurants
  • Offices
  • Libraries
  • Public Spaces
  • Airports
  • Warehouses and more

A global leader in traffic technology and analysis

Understand why leading retailers, transport and leisure operators trust our solutions to deliver the quality data they need to make better operational and strategic decisions.


More than 95% accuracy guaranteed


24/7/365 dedicated data validation team & account management


Access to live and historical data, so managers can make operational decisions on-the-go


Maximise conversions to increase profitability

What our clients say

Knowing our predicted hourly footfall levels, transformed our workforce scheduling, we are now able to match sales teams to customers to really optimise conversion.

David Botfield

Retail Resource Capacity Planning Manager, EE

At the Watches of Switzerland Group we have been fortunate to have Ipsos train our managers on all things footfall and conversion on a number of occasions.  The training covers all aspects of what information is available, from how the customer counters work, what the information reported means and most importantly how the showroom managers can use the information to make changes to their staffing to ensure they are constantly maximising their conversion opportunities.  The training is structured such that managers leave the workshop with a clear action plan on what they can do immediately and how best to use the information on an ongoing basis.

Richard Braybrook

Group Head of Retail Operations, The Watches of Switzerland Group plc

The health and safety of both our team members and customers are of utmost importance to us. Re-opening our fabulous department store is now fast approaching and we have been taking all necessary precautions to ensure a safe environment for all. We have been collaborating with our long standing Footfall Counting service provider , Ipsos, to develop a bespoke Occupancy count system. We are now at advanced stages of implementing and are very confident that the Traffic light style format is going to be a real winner in helping us manage and control the number of people entering our Store

Sean Deegan

Property and Facilities Manager, Arnotts

The Ipsos training was a fantastic way to engage Store Managers and really show them the benefit of understanding their footfall trends to capitalise on their service offer. We found some really quick and simple wins which were implemented instore which saw some fantastic results.

Steve Nussbaum

Operations Support Manager, HMV

Analysing information from the Retail Performance data has been absolutely fundamental to the success of this business initiative.

Simon Turl

CEO, Roadchef

The data accuracy levels, conversion rate data and continual consultancy support from Ipsos Retail Performance has proved instrumental in our strategic store planning.

Graham Allen

Commercial Director, Henri Lloyd

Great Insights have been gained, enabling us to provide the warmest customer experience. 

Kit Chow

Vice President Head of Research/Marketing, Citibank Hong Kong

How we help our clients

Working across multiple sectors, including aviation, we empower teams to make effective operational and strategic decisions using the latest people counting and queue management technology, combined with our expert analysis.